Segura Creative

“Overall we are very happy with how we have built our brand. We still feel that our logo and colors are a great representation of our business even after so many years. “

-Jesse & Jay Segura

About The Project

The first step to helping our clients includes gathering important information. This information will help shape the rest of the project.

Company History

segura Creative is a Design business that wa established with the goal of creating beautiful content for their our clients at an affordable cost. With over a decade of Design & Print experience, We specialize in brand identity and marketing.

Project Brief

For this project we had to design our own Logo, Business Cards, Poster, Business Documents, Stickers, Pens, USBs & Website. As a graphic design company, it was important to make sure that our logo and all of our marketing materials were a good representation of who we are as a company and what we do.

Project Goals

Our goal was to design a brand that would appeal to our audience but also said something about us as a company. Having a design that showed our love and dedication for what we do was more important than just having something that was pretty, this was an important factor to designing our brand.

Project Challenges

Some of the challenges we faced were showing creativity though our branding, having a logo design with meaning and a story as well as showing consistency, creativity, trust and dedication throughout our brand.

Sketching

Sketching is a vital step in the process of design. Designing the logo was the first task to complete. After doing so, we would be able to design the rest of the collateral based on the choices made for the logo.

Project Specification

When building a brand every detail of the logo is important to the overall feel of the brand. Choosing the right colors and fonts are just as important as the art work.

Colors

We chose my favorite colors for our logo because they translate well on different platforms and their positive meanings are a great representation of our company.

Purple is a color that inspires positivity because it is known as the color of royalty and spirituality.
Teal being the combination of both blue and green represents open communication and clarity of thought.
Black represents value, timelessness, sophistication and formality.

Fonts

For the font we wanted to use something that would have a kind look. After much deliberation we decided to go with Arial Narrow in all lowercase. Using lowercase letters in logos is often a representation of kindness and makes the company appear as more approachable. Since the anchor has a strong feel to it, we wanted to balance the logo out by using a softer font.

Symbols

The symbol that we are using to represent our company is an anchor. Anchors represent being firm, secure and stable which is what the name “Segura” means in spanish.

The anchor is also a symbol of our Christian Faith.

Final Product

Travel

Business Cards Company Poster Uniform Shirts Stickers

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