Marie's Balloon Co
“Very fast, friendly, easy, and helpful service to my business. This company created a beautiful logo that incorporated everything about my business in a nutshell. I am very happy I choose Segura Creative to be apart of the making of my business. I will definitely recommend them to all my family and friends! They are the best in the business!”
-Seka Jackson | Marie’s Balloon Co Owner
About The Project
The first step to helping our clients includes gathering important information. This information will help shape the rest of the project.
Sketching
After considering the goals and challenges of this project we created sketches and color pallets for the client to choose from.
Project Specification
When building a brand every detail of the logo is important to the overall feel of the brand. Choosing the right colors and fonts are just as important as the art work.
The client specified the colors she had in mind for the balloons, but different variations were shown to her before the final selection was made. The confetti became an added element that the client appreciated.
The contrast in the fonts was designed this way to attract clients regardless of the type of event they needed the service for, from kids birthday parties to cocktail parties. We decided to go with Impact in black as the main font and Lucida Calligraphy, Italic in a dark pink as the secondary font.
The client mentioned that she wanted actual balloons in the logo design. After showing her different sketches with different balloon layouts this was her final option.
Final Product
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